Now, it’s easier than ever to see the positive environmental impact of your choices.
Every garment has a story and a footprint, and we think everyone should know this. That’s why we have made it easier than ever for you to find out where and how your clothes were made. That’s where the Impact Calculator comes in.
The idea is simple – allow the wearer, however far down the chain, to know the true impact of their garment. By scanning the QR code on the inside care label with their smart phone, customers can see a series of metrics explaining the benefits of choosing organic over conventional cotton.
Environmental factors aren’t the only things that matter to us and to our customers. Far too often, the people in the supply chain are forgotten about. We wanted to use this technology to let people see inside the factories we work with and to learn about the processes that go into making clothes.
To see it in action for yourself, just scan the code with a smartphone.